Driving Consumer Introspection

Introspection should be taught in schools. It's a skill.

The ability to objectively examine oneself, to evaluate one's needs, goals, attitudes, and behaviors instead of merely feeling or acting on them, can uncover insights that lead to sound decisions.

In our daily life, we often delegate these issues to our subconscious. It drives our initial impressions when we are faced with choices. And our culture glorifies the highly suspect advice of "just go with your gut."

I'm a firm believer of the power of the subconscious mind, but in high-consideration decisions, the due diligence of conscious decision-making will lead to better choices. But are we equipped to do it?

That's why brands need to consider driving consumer introspection. Help your customers figure out what they really want. This builds confidence and ultimately drives conversion. What's the downside? If a customer chooses your product for the wrong reasons, the result will not be good in the long term, especially given the powers of social media to extend customer stories.