Adjacent Offerings for A Financial Brand

Some companies, like this one, are doing a great job at their core business. They are giants in their space. With that growth path plateaued, they are looking for new ways to expand their business.

We have worked with this company to help them understand and engage new audiences - emerging investors like women and millennials.

We have also helped them position and go to market with new adjacent products and services, like secure online storage and a health benefits exchange for SMB employers. These are services their customers need, which they are (somewhat unintentionally) well-situated to provide. When brands look to their own strengths to find new ways to serve customer needs, that is a great example of empowering behavior! We are happy to be a part of it.