Thoughts
We manage to write something down every once in a while.
What F1 Racing Can Teach Us About Healthcare
In a traditional view of healthcare, we might consider the physician the “driver”. Making critical decisions, supported by admins, nurses, lab technicians…this hero wins the day while an invisible team makes it possible…but this is an oversimplified, provider-centric view.
Recasting the Characters in the Healthcare Story
Everyone is the main character in their own story. Treat them as such. How do we center the customer in the stories we tell?
Empowerment: Focusing on What You Help Your Customers Accomplish
What customers truly understand and care about are their own problems. And what they really want to buy from you - what they would buy from you if they could buy anything - is help in solving those problems. So explain how you do that.
Meeting “Consumer-Grade” Expectations
In healthcare, medical advances have never stopped forging ahead. The problem is, the customer experience has been left behind as consumer-grade expectations have outpaced it.