How do you personalize happiness?

What makes a person happy depends on what time horizon they are thinking about.

Happiness means different things to different people. Scientific studies are even showing that the definition of happiness can change for any given individual.

In some cases, happiness is defined as feeling excited, and in other cases, happiness is defined as feeling calm. This depends in large part on time horizon. People tend to choose more exciting options when focusing on the future, and more calming options when focusing on the present moment.

To deliver happiness effectively, brands need to consider when it is being promised, to determine what form it should take.

Understanding your customers' mindset and the context in which they are making choices will help you determine the best approach.