How do you keep the (employee) relationship alive?
It is increasingly difficult for employers to earn the commitment and trust of their employees.
Engaging your workforce is more important than ever before.
On average, people change jobs 11-12 times during their careers, and it's trending up.* Discretionary effort offered by employees has been declining for almost a decade.**
Happy employees are up to 20% more productive at work. Unhappy employees take 15 more sick days each year than the average worker.
Companies with highly engaged workforces outperform their peers by 147% in earnings per share.***
The “employee experience” is a growing focus for many of our clients, for good reason. Their business - and the customer experience they strive to provide - depends on it. We need to understand employees’ practical and emotional needs, to engage them not just in terms of what their organization does, but why it matters. We need to view their employment in terms of cycles instead of linear paths, and invest in great onboarding experiences.
A strong brand strategy is the common foundation for both the employee and customer experiences.
It addresses parallel issues on both sides of the fence. On one hand, it helps customers understand why they should do business with you, and on the other hand, it shows employees that they are part of something important. And together, it gives your customers and employees something in common. That’s what relationships are built on.
* U.S. Dept. of Labor, Bureau of Labor Statistics. “Number Of Jobs, Labor Market Experience, And Earnings Growth: Results From A National Longitudinal Survey.” August 22, 2019.
** ITA Group. “Trends Shaping the Future of Employee Experience in 2020.” December 5, 2019.
*** Sapling. “8 Stats to Persuade Your Team that Employee Experience Matters.” March 25, 2019.
