Thoughts
We manage to write something down every once in a while.
Interview on the Healthcare Rap Podcast
Drake, Paul, and Katie chat with Jared Johnson and Zain Ismail at the Healthcare Rap about how healthcare brands can innovate to build stronger customer relationships.
3 Reasons to Invest in Customer Research Right Now
In these volatile times, do you know what to invest in? The future is so uncertain. Customer research is the best place to start, and here’s why.
7 Steps to Close the Empathy Gap (+1 to keep it closed)
Here at Volition Project, we help brands build relationships - bridging the gaps in understanding between our clients and their customers. Some of the methods we use can be applied to bigger pictures, like the gaps between black and white, or left and right.
How do you keep the (employee) relationship alive?
It is increasingly difficult for employers to earn the commitment and trust of their employees.
Are you ready to feel vulnerable?
Looking at things from your customers’ perspective might make you uncomfortable.
Can you make decisions with pure logic?
You’ve heard of the “right brain, left brain” idea – that the two sides of your brain are constantly warring. Apparently, the battlefield is not level at all.
When is choice a valuable offer?
Choices are only valuable if they have significantly different impacts on the customer.
How do you personalize happiness?
What makes a person happy depends on what time horizon they are thinking about.
For results that last, think about cycles!
Recognizing the customer journey as a cycle enables you to think about your offerings in a programmatic way, more like adopting a new habit over time, rather than providing a series of linear, one-off events.
Can a brand stand up for its customers without being political?
Absolutely. Here are 5 ways to give customers more control…
Is changing your mind ok?
Sometimes our culture holds "staying the course" in too high regard, discouraging people from changing their minds, even when they should.
Driving Consumer Introspection
The ability to objectively examine oneself, to evaluate one's needs, goals, attitudes, and behaviors instead of merely feeling or acting on them, can uncover insights that lead to sound decisions.
On Anniversaries
Anniversaries are arbitrary, but worth observing. Because reflecting on the past, on a recurring, ritualized basis, can create cathartic moments.
The Problem with Completion
I've always been a big fan of closure, but I'm coming to terms with the fact that the need for completeness can be an impediment to progress as well.
Leadership vs. Management
Being a good leader and a good manager are not the same thing. The problem is, we often look to a single individual for both.